The ÃÛÌÒTV hired Robert Prince to coach a talented wide receivers room in 2022. Prince, who has Boise State ties with offensive coordinator Kellen Moore, joins the Cowboys after spending the 2021 season with the Houston Texans in the same role. Prince has 32 years of coaching experience, including 14 years in the NFL, and helped 10 of his receivers reach the Pro Bowl. Along with his 14 years in the league, Prince has 17 years of experience at the collegiate level.
In his lone season with the Texans, Prince helped wide receiver Brandin Cooks record a career-high 90 catches for 1,037 yards and six touchdowns. Cooks also became the third player in Texans history with back-to-back 1,000-yard seasons.
Prior to Houston, Prince spent seven seasons with the Detroit Lions (2014-20) as the wide receivers coach. In Prince's seven years with Detroit, Lions receivers ranked fourth in the NFL in receiving yards (19,749) and seventh in both receptions (1,484) and receiving touchdowns (123). After establishing a relationship at Boise State, Prince and Moore worked together again in Detroit, as Moore was the Lions backup quarterback in 2014.
While with Detroit, Prince was instrumental in developing then Lions wide receiver Kenny Golladay into one of the league's top pass catchers. In 2019 Prince helped Golladay record his second 1,000-yard receiving season, the first player in franchise history with two 1,000-yard seasons in his first three years.
Prince also worked with Hall of Fame wide receiver Calvin Johnson in the 2014 and 2015 seasons, both of which Johnson was named to the Pro Bowl. In 2014 Johnson and Golden Tate both finished the year over 1,000 receiving yards, becoming the sixth duo in Lions history to reach 1,000 yards in the same season.
Before landing in Detroit, Prince was a key factor in crafting one of college football's most potent offensive attacks at Boise State. As the Boise State offensive coordinator in 2012, Prince led the offense to an 11-2 record, and five of his offensive players were named All-Mountain West for the first time in their careers. Before taking on offensive coordinator duties, Prince served as the wide receivers coach for Boise State in 2011, which was Moore's senior season as the Broncos quarterback.
Prince made his NFL coaching debut in Atlanta as an offensive assistant who helped with running backs and tight ends (2004-05) before becoming the assistant quarterbacks coach in 2006. Working exclusively with running backs and tight ends his first two seasons with the Falcons, Prince helped the Falcons lead the NFL in rushing in both 2004 and 2005. As the assistant quarterbacks coach, Prince worked with quarterback Michael Vick, who threw for 2,474 yards and rushed for 1,039 yards.
For the 2007-08 seasons, Prince worked as the assistant wide receivers coach at Jacksonville. During the 2007 season, Prince guided Jaguars wide receiver Reggie Williams to a single-season franchise-record 10 touchdowns. After two years in Jacksonville, Prince joined the Seattle Seahawks in 2009 as the wide receivers coach.
Before his first stop at Boise State (2001-03), Prince was the wide receivers coach at Portland State in 1998 and was later promoted to offensive coordinator/quarterbacks coach in 1999 and 2000. His previous coaching stints include the Japanese X-League (1996-97), Fort Lewis College (1994-95) and Sacramento State (1992-93).
Prince, who is one-of-15 minority coaches on the Dallas coaching staff, served in three different minority training camp internships with the San Francisco 49ers (2000, 2002) and the San Diego Chargers (2001).
Prince graduated from Humboldt State in 1990 and served as a graduate assistant for the Humboldt State coaching staff in his last two years of school. Prince went on to earn his master's degree from the university in 1992.
Prince was born in Okinawa, Japan. He and his wife, Susan, reside in Dallas with their son, Tyson, and daughters, Hayden and Jasmin.